MOR RetailScan
A real-time, pan-African retail-audit platform that empowers brands to monitor in-store visibility, shelf compliance, distribution, and market-share dynamics across modern and traditional retail channels.
Actionable Insights at the Point of Sale
MOR RetailScan combines on-the-ground audit data, automated image recognition, and trade analytics to deliver actionable insights. Track distribution coverage, shelf placement, pricing compliance, and promotional performance across geographies, channels, and retail formats.
On-Ground Audit Data
Real-time data collection from mobile auditors across retail outlets
Image Recognition AI
Automated photo analysis for shelf compliance and competitive intelligence
Trade Analytics
Comprehensive market share and performance analytics across channels
Core Capabilities
Comprehensive retail audit tools powered by AI and real-time data collection
Shelf & Display Audit
Mobile-app auditors capture shelf presence, facings, secondary displays, and competitor share.
- Shelf presence tracking
- Facing counts
- Secondary displays
- Competitor analysis
Image-Recognition AI
Automated photo analysis flags out-of-stock, share-of-shelf, pricing errors, and promo setups.
- Automated analysis
- Out-of-stock detection
- Pricing verification
- Promo compliance
Distribution Tracking
Map outlet coverage vs. target universe; identify distribution gaps by region and chain.
- Coverage mapping
- Gap identification
- Regional analysis
- Chain performance
Compliance Monitoring
Verify pricing, promotional mechanics, and planogram adherence in real time.
- Pricing compliance
- Promo mechanics
- Planogram adherence
- Real-time verification
Market-Share Analytics
Compute SKU-level and brand-level market-share by units and value, trending over time.
- SKU-level tracking
- Brand analysis
- Units & value metrics
- Trend analysis
Retailer Scorecards
Outlets and distributor partners receive performance dashboards and benchmark reports.
- Performance dashboards
- Benchmark reports
- Partner scorecards
- KPI tracking
Alerts & Notifications
Instant alerts for key exceptions (e.g., low facings, out-of-stock, non-compliance).
- Instant alerts
- Exception flagging
- Low facing alerts
- Compliance notifications
Retail Performance Dashboard
Real-time visibility into shelf performance and market dynamics
Shelf Share
Distribution
Compliance
Market Share
Retail Audit Workflow
Mobile Capture
Auditors capture shelf photos and data using mobile app
AI Analysis
Image recognition processes photos for insights
Dashboard Update
Real-time data flows to performance dashboards
Alerts & Actions
Automated alerts trigger corrective actions
Why Choose MOR RetailScan?
Pan-African Coverage
Monitor retail performance across modern and traditional channels
Real-Time Intelligence
Instant alerts and updates from point-of-sale audits
AI-Powered Analysis
Automated image recognition for accurate shelf analytics
Compliance Monitoring
Verify pricing and promotional execution in real-time
Market Share Tracking
SKU and brand-level analytics with trend analysis
Partner Scorecards
Performance dashboards for retailers and distributors
Multi-Channel Support
Coverage across all retail formats and geographies
Exception Management
Automated flagging of out-of-stock and compliance issues
Transform Your Retail Intelligence
Join leading brands who trust MOR RetailScan for comprehensive retail audit and trade performance analytics across African markets.