MOR BrandTrack
A powerful Software-as-a-Service platform designed to help companies across FMCG, retail, and services sectors track and understand brand performance consistently across up to 25 African countries.
Key Elements of MOR BrandTrack
Comprehensive brand monitoring with real-time insights and cross-market comparability
Standardized Tracking Across Markets
One consistent methodology tailored and localized for each country. Ensures comparable data across different geographies for informed decision-making.
Brand Health & Competitor Monitoring
Monitor brand KPIs (awareness, preference, satisfaction, purchase intent) and benchmark against peer competitors in your category.
Wide Coverage Across Sectors
Flexible Frequency
Choose how often to collect data—monthly, quarterly, or custom intervals— depending on your campaign cycles and decision-making needs.
Real-Time Insights & Alerts
Automated alerts and dashboards provide instant updates when key metrics fall below thresholds, enabling quick corrective actions.
Seamless Integration
Web-based dashboard and API service for easy integration with business intelligence tools like Power BI, Tableau, or Excel.
Dashboard Preview
Visualize your brand performance data in real-time
Brand Awareness
Purchase Intent
Market Share
Customer Satisfaction
Why Choose MOR BrandTrack?
Pan-African Coverage
Consistent methodology across up to 25 African countries
Real-Time Alerts
Instant notifications when metrics fall below thresholds
Multi-Sector Support
FMCG, retail, and services sectors all supported
Easy Integration
API access for Power BI, Tableau, Excel integration
Flexible Frequency
Monthly, quarterly, or custom data collection intervals
Competitor Benchmarking
Monitor your performance against industry peers
Ready to Track Your Brand Performance?
Join leading brands across Africa who trust MOR BrandTrack for comprehensive brand monitoring and competitive intelligence.