MOR ConsumerView
Empowers brands, agencies and investors with granular, country-level consumer data across up to 25 African markets. Get standardized metrics on how people think, shop and use products and services—backed by consistent methodology and real-time analytics.
Covered Sectors & Themes
Comprehensive consumer insights across key sectors driving African economies
Tech & Digital
Smartphone penetration; app usage frequency; payment-app adoption; data spend.
FMCG & Retail
Purchase occasions; brand loyalty; channel (modern/traditional) share; pricing.
Media & Telecom
OTT streaming usage; social-media engagement; telco ARPU; churn intent.
Financial
Account ownership; mobile-money transactions; savings & credit behaviors.
Mobility & Travel
Ride-hail usage; airport vs. road travel patterns; accommodation choice.
Health & Wellness
OTC purchase drivers; gym & fitness uptake; telemedicine adoption.
E-Commerce
Basket size; frequency; payment method; delivery satisfaction.
Core Features
Powerful tools and capabilities to unlock consumer insights across Africa
Standardized Survey Engine
One master questionnaire, translated & localized per country. Covers demographics, attitudes, purchase drivers, usage behaviors.
Multi-Modal Data Collection
Online panels, CATI, face-to-face, mobile app diaries. Passive data: app analytics SDKs, social-listening.
Dashboard & API
Interactive maps, cross-tabs, trend charts, cohort analyses. RESTful API endpoints for real-time pulls into BI tools.
Segmentation & Custom Cohorts
Pre-built segments (age, income, urban/rural). Create your own segments on-the-fly and compare.
Alerts & Automated Insights
Threshold and trend-change alerts via email/SMS/Slack. AI-powered 'Insights Digest' highlighting key shifts.
Benchmarking & Peer Comparisons
See your target segments vs. national averages and top-3 competitors. Track emerging challengers and niche players.
Flexible Reporting
Scheduled PDF/PowerPoint exports with templated slide decks. Drill-down CSV/Excel data dumps for custom analysis.
Consumer Insights Dashboard
Real-time analytics and interactive visualizations
Smartphone Penetration
E-commerce Growth
Mobile Money Usage
Sample Consumer Segments
Digital Natives
18-34, Urban, High smartphone usage
Brand Loyalists
35-50, Mixed, Premium focused
Financial Adopters
25-45, Urban, Mobile banking users
Value Seekers
All ages, Price sensitive, Quality focused
Why Choose MOR ConsumerView?
25 African Markets
Granular, country-level consumer data across diverse markets
Multi-Modal Collection
Online panels, CATI, face-to-face, and passive data sources
AI-Powered Insights
Automated insights digest highlighting key consumer shifts
Custom Segmentation
Create and compare your own consumer cohorts on-the-fly
RESTful API Access
Real-time data pulls into your existing BI tools
Cross-Sector Coverage
Tech, FMCG, financial, health, e-commerce and more
Flexible Reporting
Scheduled exports, templated decks, and custom data dumps
Real-Time Alerts
Threshold alerts via email, SMS, or Slack integration
Unlock African Consumer Insights Today
Join leading brands, agencies, and investors who rely on MOR ConsumerView for data-driven decisions across African markets.